SaaS & Startups

PLG means the product can create the next user. It does not mean you refuse to talk to humans or skip a sales motion that your buyer requires.

They fail because “great” was measured by the builders. Buyers still have a working-enough mess, and switching costs were never paid down.

The first hundred usually come from a specific community and a complete job — not from a generic ads account and a feature list.

Build the smallest complete job — not a thin slice of every module. An MVP that cannot finish anything teaches you nothing.

A SaaS product exists when a stranger can sign up, complete a job, and you can operate the thing next month. A slide deck is not that.