SaaS & Startups . . By Devzin Team
The first 100 customers are a distribution problem hiding inside a product problem. If the job is unclear, no funnel works. If the job is clear, founders sell it in person, in a niche, with onboarding they still do by hand.
- Pick a niche you can name in one sentence (not “all SMEs”)
- Go where those buyers already gather
- Offer a pilot with a defined success test
- Do support yourself until the same questions repeat
- Only then automate the path that is already working
Product-led motions come after a product that can be tried — PLG guide. Schulix’s path is education-specific; the pattern is the same: a campus job, then a network of schools, not “everyone.”
FAQ
Should we hire a salesperson at customer number 10?
Usually no. Founders still need to hear objections. Hire when the story is repeatable and you are the bottleneck, not when you are avoiding learning.
If you need software built around a real workflow — not a stack of disconnected tools — see Devzin application development or start a conversation.
